The Secret To Creating A Sustainable Word of Mouth Marketing Strategy

Most marketers see word of mouth marketing as an outcome that they cannot control, an effect of good advertising. Ironically they freely acknowledge that it is the most powerful form of marketing – even though they have little control over it.

Well, this is bad thinking. You can have a huge influence over your word of mouth marketing strategy. To help you do this we created the word of mouth marketing dashboard that takes you through a series of steps to give you control.

The Word of Mouth Marketing Dashboard

This word of mouth marketing dashboard is a process that allows you to create a sustainable word of mouth marketing campaign. It leaves nothing to chance. It includes the key drivers and actions you need to take.

The good news is that it is not an overly complicated process. It is built on three elements:

1. Your Referral Number: This is the one number you have to manage in your business. It looks at what percentage of your customers are referring you and how do you develop this number. And it’s this simple: The higher the number the higher your profitability potential.

2. Creating Customer Utopia Through The Customer Experience: The Customer is the trigger to your word of mouth marketing and defines what people say about you. And it is this simple; when they are happy they will praise you. The challenge is that you are as strong as your weakest experience – and it’s a team effort.

3. Exploding Through The BuzzVine: People are going to talk. They will discuss you over coffee, get other “expert” opinions, and chat to your staff about you. You need to be part of these conversations, learning from them, monitoring them and creating the gathering spots for people to chit chat away.

The dashboard works most effectively when you use all three, however, we can help you with all three or each individual element.

For more information on each of these elements, please click on the links above. Of course you can have a quick look at the Word of Mouth Marketing Dashboard below. It is a large file so please click on it to see the larger image.

Of course, it goes without saying that we would love to help you develop your word of mouth marketing strategy. If you want to chat to us, please contact us via the form in the sidebar.