Word of Mouth Marketing is going through a revolution. While it has always been around, the Internet has given it steroids and turned it into the most powerful media channel today.
This shift in word of mouth marketing has redefined many aspects of marketing and how to go about doing it. Here are some of the new marketing truths:
New Marketing Truth Number 1:
People make buying decisions based on other people’s opinions today, not advertising.
New Marketing Truth Number 2:
Your brand is what other people say it is, not what you say it is.
New Marketing Truth Number 3:
The customer experience is your new product and service. There are to many choices and the one that is easiest to use and makes people happiest, wins.
New Marketing Truth Number 4:
Trust and Credibility are the new currencies of marketing today. People are looking for honesty and easy decision making not marketing hype.
New Marketing Truth Number 5:
People are the greatest media channel today, not technology (or the traditional mediums).
Has everything changed?
No. Not everything. The reason we make buying decisions is the same. You still have to apply the traditional brand management principle of differentiating your brand and being relevant to your customer.
What has changed is how we make buying decisions. This is something most brands are getting to grips with and is why we offer a host of speaking topics that include:
- The Word Of Mouth Marketing Trigger
- The Art of Creating Buzz
- How To Measure and Track Word of Mouth Marketing
If you would like to book Michael Cowen to chat about these topics, please contact us via the form below:
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