We all know how powerful Word of Mouth Marketing is and how it can redefine your business. Yet, in the past many marketers have left this powerful medium to chance. It was easy to create an advertising campaign, open the coffers and let rip.
The idea that the brand promise was good enough to go viral was a marketing hope. And what made this ok was that everyone was in the same boat. Word of Mouth Marketing was a bonus.
You Can Control Word of Mouth Marketing
All word of mouth is triggered of the customer experience. People talk about this over coffee and share their experiences through the multiple social media channels. This gives other people the ability to spread other people’s experiences and has redefined Word of Mouth Marketing.
Word of Mouth Marketing Makes More Money
Maybe how profitable word of mouth marketing really is, is its greatest benefit, but when done properly, here is what your word of mouth marketing strategy can deliver:
|Making your marketing relevant in a digital environment. We get this world and work with thought leaders around the world to stay ahead of the pack.|
|Increase customer retention. Customers that love what you do and say will stick with you. They are engaged.|
|New product launch risk reversal. When people trust you they are more willing to accept something, to take a risk with you. They know you will stick by them.|
|Increase free advertising through referrals. Happy people talk and when you make them happy they will talk about you.|
|Deliver better results than traditional media. People and not technology is your biggest marketing channel. When they bat for you, you win.|
|Create more productive sales staff. Closure becomes easier when you have already engaged and pre-sold people.|
|Generate more sales leads. Sale’s is a number game. You are just reaching a whole lot more people, a whole lot more positively.|
|Reduce customer services costs. Happy customers complain less and other customers help those in need.|
|Develop a stronger brand. Brands exist in people’s minds. You are just cementing it more.|
|Create a loyal following of raving fans. Enough said.|
Word of Mouth Marketing Services That Deliver
RaveTopia offers a bunch of Word of Mouth Marketing services that help deliver these benefits (just click the link to see more), including:
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