People talk. They are now your biggest media channel. They drive referrals while sitting over coffee, sharing experiences at a cocktail party or over a glass of wine (or beer). The only question is …
Are People Talking About You?
Word of mouth marketing happens when you inspire your customer by what you do and say. This is what we help you with. Our word of mouth marketing growth circle takes you through a structured process that delivers.
Getting People Talking About You
The Word of Mouth Marketing Circle is broken down into the three elements and we can help you with any aspect of these as a stand-alone process or as a more comprehensive strategy:
- What You Do: Your Referability Trigger – The Customer Experience
- What You Say: Referral Steroids – Social Marketing
- Referral Tracking: Tracking Your Referral Number
You can read each in more detail below:
What You Do: Your Referability Trigger
All word of mouth begins with the quality of the customer experience. When its good, positive and talkable, good things come out of it. When its bad, people will be compelled to warn their friends to avoid you.
The big challenge is that you are as strong as your weakest experience. This is why the customer experience is a team effort that focuses on making buying decisions easy and memorable. Our program helps you:
What You Say: Referral Steroids
Word of mouth marketing is about people talking – and you need to be engaging in these talks. You need to be building credibility and trust by being part of these conversations. You need to be engaging, learning, monitoring, inspiring, influencing, and making it easy for people to chit-chat away. Our program helps you:
Referral Tracking: Tracking Your Referral Number
If people are your greatest media asset, then your referral number is the one number you have to track and manage. And what they is your greatest insight.
And it’s this simple: The higher the number the higher your profitability potential and business resilience.
Your referral number looks at the percentage of customers referring you to others. Yet the key is how you use the number, how you apply it to your different business units and re-engineer your customer experience and talkability to increase this number:
Let’s Get People Talking
There are many benefits to how we can help you and would love to help you get your word of mouth marketing campaign off the ground. To get things going you can one of two things:
- Call Michael Cowen on 083 288 7355
- Or submit your information in the form below
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