This is not a go do post. It’s a go and think about it post. Here are three Ted Talks I originally saw on Mashable and convey an important message for your customer strategy and how you create earned media:
It is how we socialise and not technology that we need to focus on.
What makes us human is the ability to reason, to think. Information and knowledge is the raw material of this process.
The internet makes this available in abundance. It has empowered individuals like never before. We have moved from passive consumers of information to become active producers of knowledge. Just think Wikipedia and Google’s quest to bring you the most relevant, high quality information it can and how you go about your customer strategy.
- Clay Shirkey argues that information is now created on mass, is ubiquitous, cheap and global. Citizens are real time journalists that have social power and the real connections are between individuals rather than companies and brands.
- Stefana Broadben argues that the internet has made us more personal and that we can now become more connected.
- Seth Godin argues in his presentation below that one person with an idea and enough passion can change the world, can create a movement. It’s the tribe that matters now.
And given that the internet is becoming more mobile, more device agnostic and more accessible, this will have greater implications for how we live – and how you set up your customer strategy in the future. Something to think about 
.
You can find the original article on Mashable.
Beyond the blog ...