Why You Are Only Getting 1,5 % On Your Advertising – And How To Fix It

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Ouch! As a marketer I am sure this figure does sit well with you. Truth be told it is really hard to quantify what our advertising ROI is. It is a hard figure to measure and I am sure most marketers are not sure what their marketing return is.

There is the old saying that 50% of advertising work? We seem to be happy to go with this and every day we see marketers dedicating their budgets to the advertising gods.

So What’s The Real Cost Of Advertising?

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How To Make Your Campaign Go Viral

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I gave a viral campaign about a 0.0001% chance success to get you earned media in my last post,.

This is not a very good rate but does this discount the idea or value of a viral campaign?

Or is their simply another way to do it that is more effective? Is there a way to create very effective earned media?

Yes, we think there is. But first we need to see the flaw.

The biggest viral mistake marketers make?

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