Brand Archetypes: Cosmic Lala or Serious Stuff?

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Your logo can elicit specific behaviours through the use of archetypal symbols that ALL human beings intuitively recognise and understand. These symbols form part of the “collective unconscious” – an enormous untapped resource and a definitive element of human motivation.

Get this right and you are able to direct human perception and behaviour in non-linear, extra-ordinary ways. This is the premise of brand archetypes and the use of symbols in your branding process.

Some Fact, Some Fiction

To explore the validility of brand archetypes lets look at some brands and do away with the whole cosmic lala thing.

It may not have been deliberate but MacDonald’s and Apple both possess brand symbols that project powerfully emotive archetypal meanings which influence the unfathomable depths of the human mind. [Read more...]

Customer Experience, Positioning, Culture and The Archetypes

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You can have the best product in the world but unless you have a customer to sell it to, you don’t have a business.

And you don’t have a business unless you have decent competent staff to deliver the product. And they have to do it in such a way that your customer keeps coming back for more.

This is why your business is about relationships and the customer experience. It is about your prospects buying into your company and trusting you. It’s about feelings not cold, hard rational facts.

And what are feelings about?

Personality

It’s about how you express yourself, how your staff behave and how you create an emotional experience for your prospects.

People identify with resonate with what is familiar and with what similar.

One of the best ways to understand this is through what are known as archetypes.

12 Archetypal Personalities and The Customer Experience

[Read more...]

The Warrior Customer Experience

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Your business is about relationships and creating a customer experience. It is about your prospects buying into your company and trusting you. It’s about feelings not cold, hard rational facts.

And what are feelings about? Personality.

The Warrior Personality and Customer Experience

This archetypal Warrior personality helps you identify your brand, culture and customer experience. It shows you how you can structure your brand has a positive and a negative side to it.

Your positive personality is your desired brand expression. It is who you are and how you want your customers to experience you.

Your negative personality is expressed when you are not able to manage your brand properly.

The good thing about the negative personality and customer experience so that it allows you to actively manage your brand, culture and customer experience.

When you identify a negative traits appearing in your customer experience and brand culture you know there is something wrong.

Who Is The Warrior Personality and Customer Experience

[Read more...]

The Loyalist Customer Experience

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Your business is about relationships and creating a customer experience. It is about your prospects buying into your company and trusting you. It’s about feelings not cold, hard rational facts.

And what are feelings about? Personality

The Loyalist Personality and Customer Experience

This archetypal Loyalist personality helps you identify your brand, culture and customer experience. It shows you how you can structure your brand has a positive and a negative side to it.

Your positive personality is your desired brand expression. It is who you are and how you want your customers to experience you.

Your negative personality is expressed when you are not able to manage your brand properly.

The good thing about the negative personality and customer experience so that it allows you to actively manage your brand, culture and customer experience.

When you identify a negative traits appearing in your customer experience and brand culture you know there is something wrong.

Who Is The Loyalist Personality and Customer Experience

[Read more...]

The Explorer Customer Experience

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Your business is about relationships and creating a customer experience. It is about your prospects buying into your company and trusting you. It’s about feelings not cold, hard rational facts.

And what are feelings about? Personality.

The Explorer Personality and Customer Experience

This archetypal Loyalist personality helps you identify your brand, culture and customer experience. It shows you how you can structure your brand has a positive and a negative side to it.

Your positive personality is your desired brand expression. It is who you are and how you want your customers to experience you.

Your negative personality is expressed when you are not able to manage your brand properly.

The good thing about the negative personality and customer experience so that it allows you to actively manage your brand, culture and customer experience.

When you identify a negative traits appearing in your customer experience and brand culture you know there is something wrong.

Who Is The Explorer Personality and Customer Experience

[Read more...]

The Healer Customer Experience

By 3 Comments

Your business is about relationships and creating a customer experience. It is about your prospects buying into your company and trusting you. It’s about feelings not cold, hard rational facts.

And what are feelings about? Personality.

The Healer Personality and Customer Experience

This archetypal Loyalist personality helps you identify your brand, culture and customer experience. It shows you how you can structure your brand has a positive and a negative side to it.

Your positive personality is your desired brand expression. It is who you are and how you want your customers to experience you.

Your negative personality is expressed when you are not able to manage your brand properly.

The good thing about the negative personality and customer experience so that it allows you to actively manage your brand, culture and customer experience.

When you identify a negative traits appearing in your customer experience and brand culture you know there is something wrong.

Who Is The Healer Personality and Customer Experience

[Read more...]

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