Social Media For Forward Thinking Companies

We do not like the term social media. It’s misleading and confusing and guides traditional marketers down the wrong path.

While social media is the buzz, it is about people not the technology. The social technology has given the control of media over to the consumer and this has huge implications for your communication strategy.

The bottom line is you need to engage rather than broadcast, you need to become part of the community rather than thinking you are the community.

Social Media Marketing

Your consumer has more choices available to them than ever before and has turned off their advertising radar. Your consumer makes brand and product choices based on what other people say and what other people’s experiences are.

This is why you have to be in the social media space. You have to engage, listen and respond based on your consumers ever changing needs.

This is a big change for many marketers. They have to undo a broadcast mentality and embrace and engagement strategy. It’s why we think social media is a misleading term.

To help kick start you in this direction, here are a series of social media articles that will give you a key insight into what you need and help structure your strategy:

Of course it goes without say that if you need to discuss something or want to explore a concept more let me know and I will happily guide you along the way. Just drop a comment in the message section below.

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