RaveTopia
Rocket Fuel For Business
Why You Are Only Getting 1,5 % On Your Advertising – And How To Fix It
Ouch! As a marketer I am sure this figure does sit well with you. Yet as marketers we are not sure what our marketing return is. There is the old saying that 50% of advertising work? We seem to be happy to go with this and every day we see marketers dedicating their budgets to the advertising gods. So What's The Real Cost Of Advertising? As part of my research for www.makingmobilemediawork.com, I came across Graham Brown. Graham Graham Brown …
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Why Your Big Budget Advertising Is Doomed To Failure (Sorry)!
The traditional media eco-system is going through a major metamorphosis. At first glance it would seem that this is largely driven by the changes of an evolving internet platform and mobile media -- something where I think many marketers are taking huge strain just to manage the effects it is having on their brand and media strategies. Changing Consumer Behaviour Personally, I think this strain is more about the change in how our consumer are making …
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How to create a viral marketing campaign
In my last post, I gave a viral campaign about a 0.0001% chance success to get you earned media. This is not a very good rate but does this discount the idea or value of a viral campaign? Or is their simply another way to do it that is more effective? Is there a way to create very effective earned media? Yes, we think there is. But first we need to see the flaw. Where's the flaw? What marketers want to do is go big. We put a big budget, big …
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Why your viral campaign will fail
You want a viral campaign. This is the golden nugget of earned media. And to say that your viral campaign will fail would be misleading. Truth is, I reckon it has about a 0.001% potential of success. This is why my estimate is a fairly accurate one: The two sides of potential The first way to see the potential of something is to use a bell curve; where you take the law of averages and see what the probability is that you will succeed. Using this …
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Why your customer strategy must focus on social thinking and not social techno
This is not a go do post. It's a go and think about it post. Here are three Ted Talks I originally saw on Mashable and convey an important message for your customer strategy and how you create earned media: It is how we socialise and not technology that we need to focus on. What makes us human is the ability to reason, to think. Information and knowledge is the raw material of this process. The internet makes this available in abundance. It …
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Why focusing on technology is bad for your marketing
There is a symbiotic relationship between technology and social change. Technology changes how we socialise and how we socialise inspires new technology. It empowers us as individuals, groups and organisations ands improves customer relationships. Yet, while it's very easy to see new technology develop, it is can be very hard to see the social impact it has. Take Twitter as an example. Suddenly it arrived. We really saw its social power with the …
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Create a Tribe. Your Greatest Marketing Force
Tribes are the way of the future. They are what matter now. And it is only through Tribes that lasting and substantive change can be effected. This is the argument from Seth Godin in his book Tribes. We agree. It is what RaveTopia is about.
We feel that the idea that you can only create a tribe online is misleading. A business, organisation or individual can create a tribe through their ideas, passions, and leadership. It can turn an ordinary community or group of customers into a powerful force …
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Your Rocket Fuel – The Experience
Your rocket fuel is the experience you create for customers and staff alike. It's the magnet that attracts people to your business and keeps them coming back for more. It is the foundation and focus of your business. And when you get it right it turns ordinary customers into a tribe that becomes your greatest marketing force.
Loyalty – Rocket Fuel Power
How powerful your business rocket fuel is determined by the depth of loyalty -- the emotional commitment to your brand. They are the relationships that last a lifetime and are the people who stay longer, buy more, for more and more often — and bring their friends with them.
The Referral Economy
How long your business rocket last is defined by how long people are willing to refer you. And the more referrals, the further you go, the longer you go and the more sustainable you are. Today's media is about creating referrals. And what will motivate referrals – the experience.