No, it’s just that there is nothing great with it! Seriously, get over yourself. It’s boring and bland. It looks like a TV commercial. It’s about your brand and nothing about the consumer.
Of course the brand in question and the agency felt this was not true. They love it. They love the fact that their Facebook page has so many more fans than the competition. Their social media Rocks – and there is nothing like a bit of internal high five to get you re-motivated, excited and willing to spend more money.
This was my take out of a discussion on LinkedIn about Vodacom’s Facebook page. Before you read any further there are three things I would like you to do.
- Go check out the offending page here (they are like hundreds of other pages so it is not really about Vodacom).
- Go and read this article on why you should not hire a social media strategist.
- And this is a must, a superb article on why you need to create social objects.
You back. Good. (If you did not read those article please bookmark them for later. Especially the socials object one, as it is what it is all about). Ok, enough reading for one day.
I will give you my thoughts in the next post but have a listen to Seth Godin first. He is so much more eloquent than me ☺.
Till tomorrow





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