How your customer makes buying decisions today has had the biggest impact on your marketing strategy.
This is not so much about the why people buy but rather how. People look for information that is trustworthy and credible to inform them. And today adverting is not seen as a credible source of information.
Brands Are No Longer Trustworthy
People know that a marketer message has one objective – to get them to buy. Given this, and the huge choice that customers now have, they switch off their attention to most marketing messages.
This is why word of mouth marketing has become an even more powerful resource in today’s market. It is also the reason why your marketing strategy needs to change.
Our Top Tips of Marketing to The 21st Century Consumer
Given this marketing redefinition, we all need to change how we market to the 21st century consumer. As a contribution to this process we will build an on-going resource to help you redefine your marketing strategy. To make this clear we will assign the #21CMS hastag to this.
Below is an outline of the list which we will build on and compile every week. Those with hyper links have been written up and those without are part of our editorial calendar. If you have any topic you want added please add them to the comment section below.
The easiest way to stay up to date with these changes you can get updates delivered to your inbox every week by signing up below: