Introducing The BuzzVine Network. Try and Tell for Word of Mouth Marketing.

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Most marketers’ job is to control the communication, influence customers and drive sales. Well, at least it used to be. And unless you have had your head under a rock for the last 7 odd years you will know that marketing has changed.

I know; it is starting to sound like an old drumbeat that is getting quite tired. Truthfully though, many marketers are adapting to this process and getting the importance of word of mouth marketing. Of course that is if you can call it a process.

One of the big changes is that you cannot control what your customer thinks about you. For many marketers this idea really is quite a scary thought and raises questions like:

  • How do we quickly boost sales?
  • What and how do I tell the board / my boss / exco that things have changed?
  • If I tell them, how do I get evaluated for my year-end bonus?
  • If this medium is no longer as effective, what do I use?
  • Surely this social stuff is the same as TV. It should work, shouldn’t it?
  • How do I know that I am getting a return on my money?
  • How do I make sure some dumb customer will not screw up my message?
  • How do I develop a word of mouth marketing strategy?

Getting Into the BuzzVine

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Splatt. The Marketing Wakeup Podcast.

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I have been a bit slow on the content on the blog this year. It’s is so easy to start the year with high hopes of what you want to achieve and as we go forward you see things slowing down in some areas. Often this is because of a speed up in other areas.

Well, this is certainly the case from my side. One of my goals was to get a podcast set p and running. My initial thought was to start interviewing leaders in their respective fields and develop it from there.

The Splatt Podcast. Catching a Marketing Wakeup

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Customer Experience, Positioning, Culture and The Archetypes

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You can have the best product in the world but unless you have a customer to sell it to, you don’t have a business.

And you don’t have a business unless you have decent competent staff to deliver the product. And they have to do it in such a way that your customer keeps coming back for more.

This is why your business is about relationships and the customer experience. It is about your prospects buying into your company and trusting you. It’s about feelings not cold, hard rational facts.

And what are feelings about?

Personality

It’s about how you express yourself, how your staff behave and how you create an emotional experience for your prospects.

People identify with resonate with what is familiar and with what similar.

One of the best ways to understand this is through what are known as archetypes.

12 Archetypal Personalities and The Customer Experience

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The Warrior Customer Experience

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Your business is about relationships and creating a customer experience. It is about your prospects buying into your company and trusting you. It’s about feelings not cold, hard rational facts.

And what are feelings about? Personality.

The Warrior Personality and Customer Experience

This archetypal Warrior personality helps you identify your brand, culture and customer experience. It shows you how you can structure your brand has a positive and a negative side to it.

Your positive personality is your desired brand expression. It is who you are and how you want your customers to experience you.

Your negative personality is expressed when you are not able to manage your brand properly.

The good thing about the negative personality and customer experience so that it allows you to actively manage your brand, culture and customer experience.

When you identify a negative traits appearing in your customer experience and brand culture you know there is something wrong.

Who Is The Warrior Personality and Customer Experience

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The Loyalist Customer Experience

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Your business is about relationships and creating a customer experience. It is about your prospects buying into your company and trusting you. It’s about feelings not cold, hard rational facts.

And what are feelings about? Personality

The Loyalist Personality and Customer Experience

This archetypal Loyalist personality helps you identify your brand, culture and customer experience. It shows you how you can structure your brand has a positive and a negative side to it.

Your positive personality is your desired brand expression. It is who you are and how you want your customers to experience you.

Your negative personality is expressed when you are not able to manage your brand properly.

The good thing about the negative personality and customer experience so that it allows you to actively manage your brand, culture and customer experience.

When you identify a negative traits appearing in your customer experience and brand culture you know there is something wrong.

Who Is The Loyalist Personality and Customer Experience

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The Explorer Customer Experience

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Your business is about relationships and creating a customer experience. It is about your prospects buying into your company and trusting you. It’s about feelings not cold, hard rational facts.

And what are feelings about? Personality.

The Explorer Personality and Customer Experience

This archetypal Loyalist personality helps you identify your brand, culture and customer experience. It shows you how you can structure your brand has a positive and a negative side to it.

Your positive personality is your desired brand expression. It is who you are and how you want your customers to experience you.

Your negative personality is expressed when you are not able to manage your brand properly.

The good thing about the negative personality and customer experience so that it allows you to actively manage your brand, culture and customer experience.

When you identify a negative traits appearing in your customer experience and brand culture you know there is something wrong.

Who Is The Explorer Personality and Customer Experience

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