I was really cynical when a colleague recommended Launch by Michael Stelzner. My first thought was here is another how to book that is short on the how and long on go use Twitter, Facebook etc.

Boy was I surprised – and blown away. I just wish that Michael had written this book 5 years ago.

What I really do like is that Michael has proven how effective a proper content strategy can be and where to focus. You don’t go from nowhere to number two in the social media niche by missing the boat. Michael shows you how to build the boat.

And if you think this takes any of the work out of the picture you are in for a nasty shock. Like all things in business it takes hard work and dedication to achieve.

Michael just guides you on what fuel to use and how to make it go nuclear. Enjoy the video below:

Here are the links:

• Amazon
• Social Media Examiner
• Launch Home Page