Customer Marketing Strategies That Work

Getting a customer is one thing, keeping them is even harder. Turning them into a Tribe that spreads the word about you is another thing entirely.

This is what customer marketing is all about and when done right, creates RaveTopia. Want to know how to do this?

RaveTopia is a blog and methodology that gives you the solutions and makes you really profitable while giving your customers the value they want. It makes you an easy choice over your competition.

This approach is very different from a product marketing approach. So what is the difference?

Product marketing

This places your products at the heart of your business. This drives operational efficiency – often at the expense of customer value – and focuses on selling features and benefits through broadcast mediums (or paid media). It is subject to the law of entropy where profits come from a bad profits and a low cost strategy.

Customer marketing

This creates operational efficiencies around your customer and what they value. It builds an experience that creates loyalty and promotes world of mouth communication (or earned media). It is subject to the law of evolving thought, needs and desires.  Profits come from creating good profits and high value sales.

RaveTopia is about how to:

• Create a customer experience
• Use social marketing (tribe marketing)
• Build networks
• Increase loyalty