RaveTopia is a free online magazine resource to marketers and business owners to help manage this crazy shift in marketing and consumer decision-making.
This focus has been built around the idea that your customer makes buying decisions are based on other people’s opinions, rather than advertising. While we know that word of mouth marketing has always been powerful, this redefines.
Our goal is to help you stay on top of this change and get to the very heart of where marketing is going and how to build a business that is referable, sustainable and profitable.
We offer a practical source of easy-to-apply, how-to advice, strategies and techniques to get your customers to fall in love with you. Our goal is to help you get them raving madly about you, for free.
Stay ahead of your competition and get free, up to date word of mouth marketing insights designed for forward thinking companies as soon as it’s published:
How Can We Help You?
In addition to this comprehensive word of mouth and new marketing resource that we are building everyday to help you, we also offer:
Word of Mouth Marketing Consulting: Chances are really good that your business grew off a strong referral base. Yet, as things grew, expanded, developed, and your business restructured into departments, you became less referable. How do you recreate the referral magic … Read More
Word of Mouth Marketing Campaigns: People are your biggest media channel. They drive referrals while sitting over coffee, sharing experiences at a cocktail party or over a glass of wine (or beer). The only question is … Are People Talking About You? … Read More
Speaking: Word of Mouth is going through a revolution and has redefined many aspects of marketing and how to go about doing it … Read More
Word of Mouth Marketing Training: You know you have to implement a word of mouth marketing strategy. You know that the benefits are critical to your business success, but how to do it? Getting the team on the new marketing train … Read More
Word of Mouth Marketing Workshops: If you need to set up a new marketing strategy that is built on word of mouth marketing our workshops help you lay the foundation.
About The Michael Cowen
Michael’s last real job was about ten years ago. After setting up and establishing the Industrial and Trade Marketing Departments and looking after the non-Plascon branded FMCG products, he got bored and resigned.
This boredom triggered a lot of action for Michael. The idea that people should be bored at work, doing something that was done for the sake of numbers got to him. He also saw the impact it had on staff and customers, and the frustration and waste it caused.
With two partners, he successfully established Perspective, an organisational culture business that looked at developing a meaningful culture and staff happiness.
After selling Perspective, he set up a Context Branding that took these ideas of culture and staff happiness to a brand level to create customer happiness.
Then marketing changed. Context was remoulded into RaveTopia after a meeting with a group of brand managers who did not understand what customer happiness was about.
They only understood the practicalities and technicalities of traditional media and communication. There had been no new thinking in over 20 years. The idea of engagement and conversations were just buzz words with no application in the “real marketing” world.
RaveTopia is the response to that. Enjoy.
Stay ahead of your competition and get free, up to date word of mouth marketing insights designed for forward thinking companies as soon as it’s published:
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