About Michael Cowen
I am a trained marketer, right degrees, and all of the traditional requirements. Yet as I was doing well beating up my fellow friends to reach the top of the corporate ladder I got really bored. We were doing for the sake of doing, spending for the sake of spending and not really thinking much about it either.
There was nothing different about us, what we were doing and how we were doing it. We were doing boring.
So I took some time out, refuelled and was a founding partner in a company that looked at corporate culture, the idea of meaning and purpose and how to improve performance. It worked at a board room level but did not translate downwards.
The vision / values approach is a load of hogwash unless the leadership live it. (And you know the answer to that one).
This brought me back into marketing and using the brand idea as the tool for cultural change. This worked but then the internet hit us and redefined and changed everything. It made life interesting. People have become the biggest media channel and how your customer makes buying decisions has been totally redefined.
RaveTopia is a social marketing company that is a redefinition of this change. It is what I am passionate about creating.
Net Promoter Certified
With the shift form product to customers, I have passed the Net Promoter Associate Certification exam, which you can see here. Just look under C.
Some of the clients I have worked with include in a variety of capacities:
SA Govt: Human Settlement • MNET • Debis (Daimler Chrysler) • Urban Dynamics • Savannah Fine • Chemicals • Cellar d’Or • Outlearning • Danfoss • Electroflex • Plascon Paints
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