The Servant Customer Experience

Your business is about relationships and creating a customer experience. It is about your prospects buying into your company and trusting you. It’s about feelings not cold, hard rational facts.

And what are feelings about? Personality.

The Servant Personality and Customer Experience

This archetypal Loyalist personality helps you identify your brand, culture and customer experience. It shows you how you can structure your brand has a positive and a negative side to it.

Your positive personality is your desired brand expression. It is who you are and how you want your customers to experience you.

Your negative personality is expressed when you are not able to manage your brand properly.

The good thing about the negative personality and customer experience so that it allows you to actively manage your brand, culture and customer experience.

When you identify a negative traits appearing in your customer experience and brand culture you know there is something wrong.

Who Is The Servant Personality and Customer Experience

Customer Experience

The emotional impact of your brand on your customers

• The Customer Experience: You are efficient. You deliver on time and according to specification. You are renowned for living up to your promises.

Brand Position

To create this experience your brand will expresses itself in the following way…

• Essence: I am useful.
• Strategy: At your service!
• Strengths: Logical, analytical, systematic, precise, able to connect the vision with practical reality, technical competence.
• Weaknesses: Pathological perfectionism.
• Key words: Meticulous, dependable, helpful.
• Colours: Yellow-green, violet, blue, dark indefinite colours

Business Culture

Your staff create the brand experience and live the brand through …

• Values: We study the situation and then find a system that works. We make it work for you. Our resources are available to be used.
• Behaviours – positive: Good with detail, crosses t’s & dots i’s, modest, sensible, self-reliant, like to be kept busy.
• Behaviours – negative: Pickiness, manipulation, fault-finding, indecision, lacks initiative, fails to see the big picture, sarcasm.

For more information on any of the 0ther archetypal experiences, please click on the link below:

1. The Warrior
2. The Loyalist
3. The Explorer
4. The Healer
5. The Ruler
6. The Servant
7. The Diplomat
8. The Magician
9. The Sage
10. The Executive
11. The Rebel
12. The Innocent