The Ruler Customer Experience

Your business is about relationships and creating a customer experience. It is about your prospects buying into your company and trusting you. It’s about feelings not cold, hard rational facts.

And what are feelings about? Personality.

The Ruler Personality and Customer Experience

This archetypal Loyalist personality helps you identify your brand, culture and customer experience. It shows you how you can structure your brand has a positive and a negative side to it.

Your positive personality is your desired brand expression. It is who you are and how you want your customers to experience you.

Your negative personality is expressed when you are not able to manage your brand properly.

The good thing about the negative personality and customer experience so that it allows you to actively manage your brand, culture and customer experience.

When you identify a negative traits appearing in your customer experience and brand culture you know there is something wrong.

Who Is The Ruler Personality and Customer Experience

Customer Experience

The emotional impact of your brand on your customers

• The Customer Experience: You are the Great One, the guiding light in the firmament. Your cause is noble. I respect your authority in these matters. I am loyal to you, My Lord.

Brand Position

To create this experience your brand will expresses itself in the following way…

• Essence: I am King.
• Strategy: Support and respect me, I will overwhelm you with generosity. Go against me, I will hunt you till the end of days.
• Strengths: Sincerity and candour, warmth, self-assuredness, affectionate, refined, creative, romantic.
• Weaknesses: Vanity, tyranny, pleasure-seeking, boastful, false pride, false modesty, extravagance.
• Key words: Dignity, leadership, authority.
• Colours: Yellow, orange, gold, and red

Business Culture

Your staff create the brand experience and live the brand through …

• Values: We perform. We are a big hit. People are aware of us. We love children. We are respected for who we are, not what we do. No-one comes close to matching our ability to (insert appropriate verb). We greatly esteem those who support us and despise those who do not.
• Behaviours – Positive: Vitality, inner confidence, aspire to increasing levels of success, manoeuvres to centre stage, generous to a fault?, general cheeriness.
• Behaviours – Negative: Arrogance, ruthlessness, autocracy, ostentation, susceptible to flattery, narcissism.

For more information on any of the 0ther archetypal experiences, please click on the link below:

1. The Warrior
2. The Loyalist
3. The Explorer
4. The Healer
5. The Ruler
6. The Servant
7. The Diplomat
8. The Magician
9. The Sage
10. The Executive
11. The Rebel
12. The Innocent