The Loyalist Customer Experience

Your business is about relationships and creating a customer experience. It is about your prospects buying into your company and trusting you. It’s about feelings not cold, hard rational facts.

And what are feelings about? Personality

The Loyalist Personality and Customer Experience

This archetypal Loyalist personality helps you identify your brand, culture and customer experience. It shows you how you can structure your brand has a positive and a negative side to it.

Your positive personality is your desired brand expression. It is who you are and how you want your customers to experience you.

Your negative personality is expressed when you are not able to manage your brand properly.

The good thing about the negative personality and customer experience so that it allows you to actively manage your brand, culture and customer experience.

When you identify a negative traits appearing in your customer experience and brand culture you know there is something wrong.

Who Is The Loyalist Personality and Customer Experience

Consumer Experience

The emotional impact of your brand on your customers

• The Customer Experience: You make me feel secure. You have always got enough of what I want.

Brand Position

To create this experience your brand will expresses itself in the following way…

• Essence: I am the one who is always here.
• Strategy: I cultivate resources and accumulate the necessities of life.
• Strengths: Stable, calm, generous, fertile, productive.
• Weaknesses: Stubborn, excessively materialistic, over-indulgent.
• Key words: Practical, steadfast, persistent.
• Colours: Red-orange, yellow, pastel shades

Business Culture

Your staff create the brand experience and live the brand through …

• Values: We rejoice in our clearly defined purpose, which is to create and secure wealth and abundance in practical ways. We only look to grow upwards once our roots have penetrated deep into the soil. Waste not want not.
• Behaviours - Positive: Project quiet strength, hands-on effort, produce tangible results, function “on purpose”, persevere till completion, cool and collected crisis management, patient progress towards practical solutions.
• Behaviours – Negative: Reluctant to shift direction, too cautious and rigid in approach, laziness and self-indulgence, reputation for greed and stinginess, the pace of work is too slow, evasiveness.

For more information on any of the 0ther archetypal experiences, please click on the link below:

1. The Warrior
2. The Loyalist
3. The Explorer
4. The Healer
5. The Ruler
6. The Servant
7. The Diplomat
8. The Magician
9. The Sage
10. The Executive
11. The Rebel
12. The Innocent