The Diplomat Customer Experience

Your business is about relationships and creating a customer experience. It is about your prospects buying into your company and trusting you. It’s about feelings not cold, hard rational facts.

And what are feelings about? Personality.

The Diplomat Personality and Customer Experience

This archetypal Loyalist personality helps you identify your brand, culture and customer experience. It shows you how you can structure your brand has a positive and a negative side to it.

Your positive personality is your desired brand expression. It is who you are and how you want your customers to experience you.

Your negative personality is expressed when you are not able to manage your brand properly.

The good thing about the negative personality and customer experience so that it allows you to actively manage your brand, culture and customer experience.

When you identify a negative traits appearing in your customer experience and brand culture you know there is something wrong.

Who Is The Diplomat Personality and Customer Experience

Customer Experience

The emotional impact of your brand on your customers

• The Customer Experience: You know how to treat people. I enjoy your willingness to engage with me. Your objectivity is refreshing in this greedy, competitive world. Dealing with you is such a pleasant experience.

Brand Position

To create this experience your brand will expresses itself in the following way…

• Essence: I integrate and relate.
• Strategy: I seek partnerships and social connections.
• Strengths: Impartiality, grace, charm, gregariousness.
• Weaknesses: Selfish, hedonistic, manipulative.
• Key words: Attraction, cooperation, refinement, balance.
• Colours: Green, yellow, crimson, white, clouded tints

Business Culture

Your staff create the brand experience and live the brand through …

• Values: We want to work together with our partners. We aspire to complementary relationships. We prefer to be democratic rather than dictatorial. We would rather err on the side of fairness.
• Behaviours – positive: Peaceful, tranquil, tastefully-decorated environments; good interpersonal ambience; easygoing and friendly; the exercise of subtlety in the pursuit of objectives.
• Behaviours – negative: Indecision, abusive relationships that benefit only one party, workplace hook-ups, procrastination.

For more information on any of the 0ther archetypal experiences, please click on the link below:

1. The Warrior
2. The Loyalist
3. The Explorer
4. The Healer
5. The Ruler
6. The Servant
7. The Diplomat
8. The Magician
9. The Sage
10. The Executive
11. The Rebel
12. The Innocent