Customer Experience, Positioning, Culture and The Archetypes

You can have the best product in the world but unless you have a customer to sell it to, you don’t have a business.

And you don’t have a business unless you have decent competent staff to deliver the product. And they have to do it in such a way that your customer keeps coming back for more.

This is why your business is about relationships and the customer experience. It is about your prospects buying into your company and trusting you. It’s about feelings not cold, hard rational facts.

And what are feelings about?

Personality

It’s about how you express yourself, how your staff behave and how you create an emotional experience for your prospects.

People identify with resonate with what is familiar and with what similar.

One of the best ways to understand this is through what are known as archetypes.

12 Archetypal Personalities and The Customer Experience

There are 12 archetypal personalities that you can identify your positioning, culture and customer experience. Traditionally these have been known as brand archetypes.

This platform allows you to create a story using analogies, archetypes, established worldviews, and popular culture to create an instant understanding.

We have taken these 12 archetypal personalities and converted from just brand archetypes to help identify your positioning, culture and customer experience. click on the link if you want to see more details on any of these archetypal personalities:

1. The Warrior
2. The Loyalist
3. The Explorer
4. The Healer
5. The Ruler
6. The Servant
7. The Diplomat
8. The Magician
9. The Sage
10. The Executive
11. The Rebel
12. The Innocent

How is Each Personality Made Up

We have taken the original idea of the brand archetype and turned it into something so much more powerful. Here is what we have brand archetype has been expanded into to support your customers, staff and business:

Customer Experience

The emotional impact of you have on your customers

• How your consumer experiences your brand / business positively and negatively.

Brand Position

In order to create this experience your brand will expresses itself in the following way…

• Brand Essence: A statement that defines the core essence of the brand personality
• Strategy: What will this brand personality naturally try and achieve (instinct)
• Strengths & Abilities: What the brand personality key strengths are (best attributes)
• Weaknesses & Deficits:  What the brand personality key weakness are (worst attributes)
• Key Words:   The most relevant keywords that represent the brand personality
• Archetypal Colour:   The colour that best represents the brand personality

Business Culture

Your staff create the brand experience …

• The values embodied in the culture and the people in your company
• The positive and negative behavioural trends in your company