Many business talk about having a strong, healthy customer focus. They companies spend hundreds and thousands of their hard earned cash digging into their customers psyche trying to understand purchase behaviour.
To be honest most of the results on not going to give you the ROI you are looking for. The real reason why people buy and the reason they give are two very different things.
You see companies like Apple that will not do market research. They feel it is a waste of time. And they have a point -0- but then they are very confident in their products and services. They know what they are doing. And this is the key – do you know what you are doing?
I don’t mean to be flippant but how well do you understand your customers, what they want and what will work for them?
Try these 5 questions and see where you get to. Maybe you need the research, maybe you don’t. But to really know you have to be honest with yourself.
Maybe to make it really work, you can turn it into an internal survey and see what the results would be. get everyone to answer them on a scale on 1 – 5 and see how your results differ to the rest of your team.
Let us know how you go …
About Michael Cowen
